Website Design & Development

Your website should book jobs
while you're on the truck.

Conversion-built sites for home service operators. Fast, mobile-first, search-ready from day one — when a homeowner with a problem starts searching, your site is the one that earns the call.

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What You Get

A site that loads in under 2 seconds.

Built on Astro, deployed on Vercel, scoring Lighthouse 90+ across Performance, Accessibility, Best Practices, and SEO. Fast sites convert. Slow sites bleed leads.

Search engines find you. AI engines recommend you.

We build the technical layer (schema, GBP integration, AEO-ready content). And we make sure what makes you different — your warranties, your team, your real numbers — is what gets indexed and cited. Generic pages get buried. Specific ones get pulled into AI overviews when a homeowner asks.

A real conversion path on every page.

Service pages, calculators, lead forms, and click-to-call buttons wired into your phone — and your call-tracking number if you want to know exactly which lead came from where.

How It Works

Discovery & audit.

We audit your current online footprint — site (if you have one), Google Business Profile, reviews, ad accounts. You get a written breakdown of what's working, what's broken, and what to fix first.

Brand & content lock.

Your brand kit is locked or built (colors, type, voice). We collect your real photos, real wins, and real numbers. No stock photography. No placeholder copy.

Build & launch.

We design and build the full site — homepage, service pages, contact, booking flow. You see drafts at the page level and approve before we push live.

Performance dial-in.

Once live, we wire up tracking (GA4, Meta Pixel, CallRail), test the lead flow end to end, and send you the dashboard. You know what's coming in, where, and why.

In Practice

What this looks like in practice.

Northern Standard Heating & Air — a residential HVAC company in St. Paul — needed a site that matched the quality of their work. We rebuilt theirs in a few weeks. Live result: full schema markup so Google parses every service, AEO-ready content, and a phone-first hero that puts the call button in the homeowner's thumb-zone before they finish reading the headline.

Performance

Accessibility

100

Best Practices

100

SEO

Lighthouse · Mobile · northernstandardhvac.com

Your next customer is on a phone, problem in front of them, ready to book the first company that earns the click. Your website has four seconds to win them. Let's build the one that does.