HVAC · Twin Cities, MN
From invisible online
to open for business.
We built Northern Standard's entire online presence from scratch — brand, website, and the system that turns "HVAC near me" searches into booked jobs.
Zero → Live
Brand + website built from scratch
Found
On Google, Bing, Yelp & the map
Under 5 min
Every new lead answered, day or night
Live
Meta + TikTok ads running
The story
Great work nobody could find.
We reached out to Justin Fodor because we saw a family-owned HVAC shop doing excellent work — and almost no way for anyone to find it. NATE Certified, EPA Universal, GE Elite Partner. The credentials were real. The online presence didn't exist.
No website. No brand. No way for someone searching "HVAC St. Paul" to land on him. He was running entirely on word of mouth — and in a market this size, that ceiling hits fast.
So we built the whole thing. A brand from scratch — logo, colors, and a look that finally matched the quality of his work. A fast, mobile-first website built to turn visitors into booked calls. Then we made sure Google, Bing, and the map could actually find him when homeowners go looking.
We wired in instant lead follow-up — miss a call, and it texts the customer right back, so a busy day never costs him a job. Real photos from his job sites replaced the stock look. And the paid ads went live to start filling the calendar.
What we built
- A brand from nothing — logo, colors, and a look that finally matched the quality of his work
- A fast website built to turn visitors into booked calls, not just look nice
- Set up to be found everywhere customers search — Google, Bing, Yelp, and the map
- Instant lead follow-up — miss a call and it texts the customer right back
- Real photos from his job sites, not stock
- Dedicated pages for his highest-value services
The system, working.
Northern Standard now shows up where customers search, answers every new lead in under five minutes, and runs paid ads on Meta and TikTok. One roughly $20 ad has already turned into a multi-thousand-dollar job — and the calls keep coming.
The campaign is still young. We'll publish the hard lead and revenue numbers here as the data matures — no inflated claims, just what actually happened.
See if your slot is still open.
We take one client per trade per market. If you're reading this, the slot may still be yours.
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