Paid Advertising

Ads that pay for themselves —
and you can prove it.

Meta campaigns built for the home service buyer journey — seasonal, sharp, lead-form ready. Wired into tracking from day one so you know exactly which dollar drove which booking.

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What You Get

Campaigns built for how home service actually sells.

Lead-form ads for tune-ups, install estimates, seasonal pushes. We pivot the campaigns with the season — AC ramp in spring, furnace ramp in fall — so the ad budget meets demand instead of fighting it.

Tracking wired in from day one.

Meta Pixel events, GA4 conversions, CallRail tracking numbers — all connected so every lead is attributed to the campaign, ad, and creative that drove it. Not guesswork. Real attribution.

Creative testing on a structured cadence.

We don't run one ad and hope. We're constantly testing and rotating fresh creative, watching the data, killing what's tired, and doubling down on what's working. The winning creative gets folded back into your feed and asset library.

How It Works

Foundation check.

Before we spend a dollar, we verify the infrastructure — brand kit locked, website conversion path clean, tracking installed (Pixel, GA4, CallRail), Lead Forms built. Ads only work as well as what's behind them.

Campaign build + creative load-in.

We build the campaign structure (audiences, lead forms, budget rules), pull creative from your asset library (or shoot specifically for the campaign), and stage everything in Meta Business Manager for your review.

Launch + early-window calibration.

We launch at a controlled budget, monitor the first 7–10 days closely, and adjust audiences, creative, and bids based on real signal — not vibes.

Monthly performance report.

You get a written report: spend, leads, cost per lead, what's working, what's getting killed, what we're testing next month. You always know where the money went and what it earned.

In Practice

What this looks like in practice.

Northern Standard Heating & Air's ad engine is wired, staged, and ready for launch. Meta Pixel verified and firing. GA4 + Meta tracking connected through Zaraz with automatic advanced matching enabled. Two Meta Lead Forms drafted and staged — AC Tune-Up Pre-Season and AC/Furnace Install — with TCPA-compliant notices and custom qualifying questions baked in. Domain verified. Seasonal calendar locked to the April AC ramp. Performance numbers will land here once the first campaign cycle completes.

Live

Pixel Tracking

Full

Conversion Attribution

Lead Forms Staged

NS Ad Engine · Ready to Launch

You've got the brand. You've got the proof. Now put some money behind it. Let's run ads that find the homeowners ready to spend — and let your money work for you.